Persil ProClean show Bill Nye the science guy the Science of Clean and how to get 10 Dimensions of clean. It's just the right kind of silly to make a washing powder ad memorable.

Client: Persil ProClean
Ad agency: TBWA

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.