"At first I was afraid... I was petrified...." a skateboarding grim reaper with hypno-eyes, called Uncle Death, belts out Gloria Gaynor's most famous track as we see gameplay set in a future Tokyo where zombies & dead people roam. The juxtaposition is so perfect that I immediately yelled out "I'm getting that game!" The game concept isn't all too hard to glean from the images, you hack & kill basically which is always fun, but there's layers to the idea revealed in the title "Let It Die." If your player dies in the game, you appear in other players games. OOooh how fun! I'm getting that game.

Currently airing on FOX & FOX news primetime.

Client: Grasshopper Manufacture / GungHo Online Entertainment

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.