PODS - Kids - (2014) :30 (USA)

The "PODS - Moving & Storage, Solved" funny campaign continues as a desperate mum calls them for help, explaining "we sold our house" and having the customer service representative assure her that PODS can answer her every need. Except the fact that she has to stay at her brothers, and he has five kids. Just like in PODS - Don't like our customer service rep is momentarily speechless....

While the scenarios and characters are cute and well cast, aren't we a little over this sort of idea of calling "Discovery card reps" or any other reps? It's so often used in advertising, like a standard skit-trope, and it seems to me it's a reaction to those times anyone in SmallTown USA™ actually does call a customer service rep and is connected to BigTown Mumbai halfway across the world. We get it. You have people answering the phones in cute headsets. While dialogue-driven ads are great - these can practically go on the radio without any changes - one day I hope there's a better way to show what your service can do on the medium of TV.

Advertising Agency: The Richards Group, Dallas, USA
Art Director: Jeff Hopfer
Copywriter: David Eastman
Producers: Bridget Fontenot, Dan Calhoun
Director: Jeff France
Executive Producers: Mark Androw, Cliff Grant
Producer: Merilee Newman
Production manager: David Watson
Production coordinator: Erik Martin
Edit: Charlie Uniform Tango, Dallas
Editor: Justin Wilson
Producer: Jeff Elmore
Assistant editor: Rodney Demeglio
Post: ReelFX, Dallas
Producer: Kurt Kirchner

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