Expanding on the look of the latest print campaign from CoverGirl, Nola Pictures and Director Marcus K. Jones teamed up with Grey to create a pair of spirited and fun new spots starring Australian songwriting/DJ duo and recent Cover Girl recruits, Nervo.
While the campaign delivers heavy doses of flash and panache with a strong focus on vibrant colors, production wasn’t quite as easy-breezy as the shimmering final results. “We had to move quickly since we were sharing the talent with a stills shoot that was taking place on the same day and working to get enough footage for some behind-the-scenes materials,” noted Jones. However, the experienced fashion and beauty director and production team easily rose to the challenge, boldly stating, “that’s the sort of situation where you prove your mettle and just get the job done.” The end product puts all the classic CoverGirl brand hallmarks on full display – from the effervescent talent to the sharp, snappy editing – creating a pair of instantly classic entries in the long history of iconic CoverGirl advertising.
Founded in 2005, NYC-based Nola Pictures is a full-service, multi media production company with affiliates in New Orleans, Sidney, Paris, Toronto, Vancouver and Santiago. Nola features a diverse roster of multi-dimensional directors and producers who have created award-winning content for their clients.
Nola offers turnkey creative and production solutions from shoot through editorial and post; including animation, design and visual effects. Nola’s mandate is to provide a supportive creative environment with production flexibility and efficiency for our artists and clients. The Nola team has contributed to projects for brands such as AT&T, Dell, Nissan, Budweiser, Lowe’s, Verizon, Nike, Givenchy, Samsung, Motorola, Pfizer, Proctor & Gamble, Clinique, McDonald’s, GM, Ford, VW, Toyota, Chrysler, American Express, Carolina Herrera, Time Warner, Viacom, Remax, ESPN, Johnson & Johnson and CBS, among others.
Client: Procter & Gamble
Spot Titles: “Easy Breezy Better/Nails” :15, “New COVERGIRLS NERVO: Why They Rock” :45
Air Date: On Air
Agency: Grey Advertising
Creative(s): Alice Ericsson, Mark Fina, Beth Avellini, Michael Bengtsson
Account: Seema Patel, Ernesto James, Lisa Montana, Lindsey Kantarian
Executive Producer: Stacy Towle
Assistant Producer: Alex DeSantis
Business Manager: Debbie Haas
Production Co.: Nola Pictures
Director: Marcus K. Jones
Executive Producer: Charlie Curran
Head of Production: Cheryl Ward
Producer: Cindy Blount
Editorial: Boxmotion Editorial
Editor(s): Taryn Waldman (“Easy Breezy Better/Nails”), Laura Milstein (“New COVERGIRLS NERVO: Why They Rock”)
Post Production: Box Studios
Producer: Nadia Sadigianis
Shoot Location: New York City