"I want to be like mommy" says the little girl.
"I want to be a slug" says the little boy.
"I want to be first!" says the kids.
"I want to be last." says the class in like at the school nurse.
"I want to be a man" says the heavily pregnant woman.
"I want to be my own boss" says the frustrated office worker.

and so on, be who you want to be, with Prudential.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.