Refuge - Don't Cover Up - (2012) case study

On Lauren Luke's makeup channel on youtube this message was suddenly among all the other makeup tutorials. 65% of women suffering domestic abuse routinely cover it up, and 100% f Lauren's regular makeup tutorial fans were taken off guard with this message. The stealthy ad placement took the world by storm, as people all over discussed the ad.

And yes, it's quite a bit like Violence against women EU - Cover the blemishes / Makeup tips from last year.

Ad agency: BBH

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