The moss-clad giant outside the big city has an unusual bait on his rod. A shiny new Renault!

Best use of Yma Sumac soundtrack in an ad, IMHO.

Music: Yma Sumac

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.