The moss-clad giant outside the big city has an unusual bait on his rod. A shiny new Renault!

Best use of Yma Sumac soundtrack in an ad, IMHO.

Music: Yma Sumac

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.