The moss-clad giant outside the big city has an unusual bait on his rod. A shiny new Renault!

Best use of Yma Sumac soundtrack in an ad, IMHO.

Music: Yma Sumac
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.