//** * * */

Road Safety Authority - Anatomy of a split second - (2015) :45 (Ireland)

"It only takes a split second". This insight brings us an ad, showing us moments like fleeting gifs of summer-fun. There's ice-cream spillage, tennis-ball hitting, sibling-chasing, hedge-cutting, window-glancing sighs and then the face that goes from neutral to shock. In the meeting lane there's the moment of texting, eyes on the phone, and then the whole lovely summer day comes crashing down.

Powerful reminder to keep your eyes on the road. Well done, RSA, well done Irish International. There's fresh new executions in PSA's about driving still, and you guys seem to always find them. See previous ad "Don't Look Back", which won Gold at the 2015 Kinsale Sharks.

Director: Martin Stirling
Ad agency: Irish International BBDO

Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.