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Shapa Radio Advertising - Booster cards case study

MEANWHILE IN ISRAEL.. a country that is feeling the same crunch that the rest of the world is, some crafty ad people decided to sell their media (radio) via ... business cards. Wait, this is pretty thanks to (gasp!) QR code. A website was created where people could put their info in, and their erecived pretty blue cards with on QR code on them, but listen to the code and it's basically a radio ad for you. The second example in the clip reminds me a little of the Canon shutter dance 2008 which won Grand Prix in Cannes. Radio can be very clever way to advertise.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Tomer Gidron
Copywriter: Liron Cohen / Tal Tirangel
Art Director: Nathan Freifeld
Account CEO: Nir Federbush
Account supervisor: Yogev Weiss / Nataly Ziv
Account executive: Michal Yavin
Planning: Shai Nisenbaum
Photographer: Yoram Ashahim
Digital Project Manager: Gitit Sasson
Traffic: Danit Atia-Moshe
Designers: Udi Dunayer / Helena Roizin
Programmer: Leonid Angarov

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