Sol Beer's Search For Local Heroes campaign has produced some interesting branded content. This one features Pauli, Finland's first official surfboard maker. Dude is living the dream making surfboards, following his passion. And it all fits in with Sol's Tagline: Espiritu Libre: Free spirits.
Client: Sol Beer
Advertising Agency: 358, HELSINKI, FINLAND
Agency website: http://www.358.fi
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Agency producer: Mari Romanoff
Account Manager: Veera Kivimäki
Graphic Designers: Isa Jokela-Gomez, Kukka-Maria Kiuru
Socialist: Juuso Janhunen
Photographer: Martin Jäger
Additional credits: Production company: Woodpecker Films
Director: Sam Shingler
DOP: Juge Heikkilä
Producers: Katariina Holma, Hannu Kalliolahti
Marketing Director: Meri Vainikka
Brand Manager: Mira Halonen
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