"I'm just stating out in life...." the voice over says, as if they are the baby boy in the advert. "But my standards are already pretty high" the toddler rambles on as he plays in a playhouse and drives a toy car around a corner. The vo explains that it's for everything in life, so he could get that car, and perhaps he shall visit the seaside again, as in retirement.

Standard Life

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.