Taco Bell’s Cool Ranch Doritos Loco Taco launch has "Hello" by Lionel Ritchie, except sung in Spanish, and a dude at a rainy bus stop trying to create his dream taco. This ad made me cry.

Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Alison McMahon
Music Supervisor: Dave Rocco

Production Company
Bob Industries
1313 5th St, Santa Monica, CA 90404
Director: Zach Math
Executive Producer/UPM: TK Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Producer: Brian Etting
Director of Photography: Manel Ruiz

Editorial Company
Union Editorial
12200 Olympic Blvd, Los Angeles, CA 90064
Editor: Lawrence Young
Assistant Editor: Emalee Arroyo
President: Michael Raimondi
Executive Producer: Megan Dahlman
Producer: Joe Ross

Post Production
Method Studios
730 Arizona Ave, Santa Monica CA 90401
Flame Artist: Tim Rudgard
Executive Producer: Robert Owens
Producer: Stephanie Allis

Company 3
1661 Lincoln Blvd, Santa Monica, CA 90404
Colorist: Dave Hussey

Audio Mix
Lime Studios
1528 20th Street, Santa Monica, CA 90404
Mixer: Rohan Young

Licensed/Composed Music, Credits and Track Info:
Licensed track: "Hello"
Lyrics and music by: Lionel Richie 
Published by: Brockman Music and Brenda Richie Publishing
Recording by: Elias Arts

Elias Arts
2219 Main St, Santa Monica, CA 90405
Creative Director: Dave Gold
Arranger: Dave Wittman
Executive Producer: Ann Haugen
Producer: Kiki Martinez

Shoot Location:
Los Angeles, CA

Additional Deutsch Credits:

Chief Executive Officer: Michael Sheldon

Account Management:
Group Account Director: Walter Smith
Account Director: Amanda Rantuccio
Account Executive: Amanda Schuster

Director of Media and Data Strategy: Kyle Acquistapace

Account Planning:
Chief Strategic Officer: Jeffrey Blish

Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Judi Chandellor
Broadcast Traffic Manager: Cybil Weigel


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.