Here's an interesting stunt from Lowe Roche for TFO, the French cultural and educational television network in Ontario. During the festival d'Opera in Quebec, they built this little 'piano' connected to live opera singers. When you jumped on the rights keys, the opera singers sang the note that corresponded. Anyone could create music, and the conducted made the singers do a little bit from Carmen.

Agency: Lowe Roche
Client: TFO
Executive Creative Director: Sean Ohlenkamp
Associate Creative Director: Gail Pak
Copywriter: Jordan Gabriel
Agency Producer: Caroline Wrinch
Production House/Post Production: 1ONE
Producer: Marc Andre Gilbert
Director/Editor: Antony Ayotte
Sound Supervisor/Designer: Yan dal Santo
Music House: Apollo Studio


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.