To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama". Oh dear god I wish I had been one of the people who pushed that button, it's brilliant. Suddenly there's cops and robbers, motorcycle ladies in lingerie and really clumsy ambulance drivers....

Check out http://www.tnt-tv.be for more.

Client: TNT/Turner Broadcasting System Europe Ltd. Contact: Hanna Kiss, Malgosia Chapman, Simon Goodrick. Agency: Duval Guillaume Modem. Account Team: Jana Vervoort, Marc Wellens. CD: Geoffrey Hantson, Katrien Bottez. Copy: Dieter De Ridder. AD: Ad Van Ongeval. Agency Producer : Marc Van Buggenhout. Prod Company: Czar. Director : Koen Mortier. Executive Producer: Eurydice Gysel. Producers : Matthias Schellens, Birgit D’Hont. DOP : Norman Baert/ Konrad Widelski/ David Ramboer/ Brian Moons/ Wesley De Grie. Editors: Manu Van Hove/ Alain Dessauvage Sound design: Senjan Jansen. Post Production : Nozon. Media: Ambient, online.
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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