I love the way this story is visually told. A man in a drab office sees that all of his co-workers have some piece floating above their heads. their visual bits of a car engine, and their ideas. We see how the man without a piece struggles, eating alone, working late, declining that after work beer. Then finally he runs to the assembling of the engine with the last piece.

Publicis Mojo Sydney
Micah Walker : Creative Director
Paul Sharp : Art Director
Jon Rosen, Mike Burdick : Copywriter
Sacha Loverich : Agency Producer
Director: Nick Gordon
Production Company: Academy Films, London/Pioneer Production, Buenos Aires


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.