Belgians drink more cava (Spanish sparkling wine) than anywhere else in the world. Therefore, if Belgians have more sex and make more babies, there will be more Belgians to drink cava and our fictitious owner will become rich.
From the ridiculously long Spanish name of the fictitious owner to the dream sequence, this spot For Vallformosa Cava has some wonderfully zany storytelling.
Client: Vallformosa cava.
Contact: Christopher Heirwegh, Christel Weemaes.
Agency: Duval Guillaume Modem.
Media: TVC (80” & 30”) en online (80” & 30”).
Creative Directors: Geoffrey Hantson, Katrien Bottez.
Copywriter: Dieter De Ridder.
Art Director: Ad Van Ongeval.
Account Director: Nathalie Rahbani.
Digital strategist: Sophie Jadoul.
Agency Producers: Marc Van Buggenhout, Tuyen Pham.
Prod Company: Czar.
Executive Producer: Eurydice Gysel.
Producer: Joop Haesen.
Director: Koen Mortier.
DOP: Menno Mans.
Editor: Manu Van Hove.