Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
With a poem "That's Texas" written by Whitney Montgomery and a voice over by Friday Night Lights actor Kyle Chandler, this stirring testament to the survivors of Hurricane Harvey comes from Walmart. It uses real in -the-moment images from the devastation that ravaged Houston, and environs, and the Texas spirit that prevails. "Bring it, Harvey," is a really nice rallying cry. WalMart keeps this a tribute with a simple line at the end: To the Lone Star State, you are not alone. And a thank you to the impressive twenty-five million plus dollars that people raised for Harvey relief through Walmart. Good job keeping the focus on the people who matter most: the victims, and those who dug deep to help. Client: Walmart