70s

Maybelline - Forbidden Fruits - Kissing Slick (1980) print, USA

"I'm not as innocent as I seem"

"Look ma, I'm a sexpot" - Yardley 1976

"I never dreamed I could be a sexpot till I found Pot'C'Gloss. It's the sensual way to make up.

Coty - Nature's Blush "The Miracle that happens on your face" 1976

In the seventies, Coty launched a "miracle blush" that would only become a color once you applied it to your skin.
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Love's Baby Soft - Because innocence is sexier than you think (portrait)

Somewhere, in a clients boardroom in America, someone thought this was a good idea. The seventies were pretty different huh?
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