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A-Sides & B-Sides short stories by Evan Brown

Sometimes the books we review here are written by people in advertising, rather than about advertising. This is one such case.
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Colour Psychology Today

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour.
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Decoding the Irrational Customer

Of course we want to eat healthy, we say as we munch down on a french fry, ignoring our hypocrisy.
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Paid Attention

Paid Attention by Faris Yakob I've followed @faris for a while on Twitter. I've live-streamed a few of his presentations.
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Digital Doesn’t Matter (and other advertising heresies) out in paperback now.

Will you look at that Åsk Wäppling is now listed as an author on Amazon...
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Digital State: How the Internet is Changing Everything

What is the Digital State? What is our Digital State of Mind? What does the Digital State mean for brands and for businesses? These are the quest
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What kind of a tool are you? from The practical pocket guide to account planning.

Ever felt like your office is full of tools? Ever wondered if you were one? Ever wanted to get less tooly and better at planning?
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Shocker: Copywriter writes book ... set in advertising.

Like the novel "E" by Matt Beaumont this fictional book is set in the advertising business, but "Truth in advertising" also deals
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Bob's book about Bill and the other ad men during the creative revolution

In A History of Advertising That Changed the History of Advertising Bob Levenson will show you that the simple rules: "Tell the truth", &quo
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101 Contrarian Ideas About Advertising

If you read the Ad Contrarian, then you know what this book is like.
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Dave Trott's mischievous seeding of Creative Mischief

Those who follow @Davetrott on twitter can't help but notice that he retweets anyone who speaks of his new book: Creative Mischief.
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George Parker writes another book: Confessions of a Mad Man.

George Parker, our favorite crusty curmudgeon behind adscam, has written another book.
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Luke Sullivan's childhood had insanity, addiction, and Rock 'n' Roll

Most of us weren't blessed with a perfect childhood.
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ADCE Annual, Lürzer's Archive - the Art Directors Club of Europe Annual 2010 out now

The 19th edition offers a unique opportunity to see the "best of the best" in advertising and design from across Europe.
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The Idea Writers: Copywriting in a New Media and Marketing Era

Teressa Lezzi, while I don't have a problem with this book. I have a problem with the title.
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New Books from Sally Hogshead and Eric Karjaluoto

Our friend Sally Hogshead has recently released a new book called "Fascinate" which she calls the most powerful way to influence decision-ma
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Switch: How to Change Things When Change Is Hard

If you enjoyed Made To Stick, with its lively writing style and anecdata way of explaining things, you might want to pick up this one as well.
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Graphic Design as a Second Language: Bob Gill (Hands on Graphics)

This publication is part of the Handson Graphics series - an exciting and unique collection exploring the work of respected and highly talented intern
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Word of Mouth Marketing: How Smart Companies Get People Talking

Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how t
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach

The Internet has profoundly changed the way people communicate and interact with each other.
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Whatever You Think, Think the Opposite

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be.
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How to catch the Big Idea: The Strategies of the Top-Creatives

Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process.
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Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work

Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effectiv
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Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century

This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates, how
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Copywriter: A Life of Making Ads and Other Mistakes

Chronicles an advertising man's journey from Young Turk to scarred veteran --- with pit stops and side trips along the way.
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Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kin
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All

James B. Twitchell's celebration of the greatest 20 hits of the U.S.
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Strange Red Cow: and Other Curious Classified Ads from the Past

Came to my plantation, in Springfield township, Philadelphia county, near Flour-town, the 26th of March 1776, A STRANGE RED COW.
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All-american Ads 50s (Icons Series)

Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days d
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The E Before Christmas

Once again told entirely in a series of e-mails, the further adventures of the characters from e take them into the run-up to Christmas.
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2 Comments

E: A Novel by Matt Beaumont

A fast-paced, wickedly funny tale of office back-stabbing and corporate intrigue that unfolds in a succession of escalating e-mails.
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All-American Ads of the 70s (Midi Series)

Discofunkalicious
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They Call Me Naughty Lola: Personal Ads from the London Review of Books

I've divorced better men than you. And worn more expensive shoes than these.
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Madscam

Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your b
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Tres Logos

Logo design is one of the most crucial and challenging tasks in graphic design.
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No Logo: No Space, No Choice, No Jobs

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Nao
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Neubau Welt

My house, my pool, my horse, my Learjet, my Mercedes, my wife, my toys, my trees, my garden, my cockroach. Now it's really all yours.
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Tom Ford

Tom Ford has become one of fashion's great icons.
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Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies

How to choose a name and create a catchy mark
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New Masters of Poster Design: Poster Design for the Next Century

In much the way that the CD replaced the album, the poster has waned as a messaging vehicle.
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The Best of Business Card Design 6 (The Best of Business Card Design)

This edition of Rockport's best-selling Best of Business Card Design series features an innovative collection of the most current and best work b
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Starting Your Career as a Freelance Illustrator or Graphic Designer

Technology has sent shockwaves of change through the world of commercial art.
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1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection

The ability to wield typography is one of those things that is a clear indication of a talented designer.
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Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typi
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How To Be a Graphic Designer Without Losing Your Soul

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work,
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Outbreak: Creating a Contagious Youth Ministry Through Viral Evangelism

New in paperback, Outbreak, by gifted youth leader Greg Stier
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Grapevine: The New Art of Word-of-Mouth Marketing

For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing.
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Cradle to Cradle: Remaking the Way We Make Things

Paper or plastic?
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Envisioning Information

A remarkable range of examples for the idea of visual thinking, with beautifully printed pages.
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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design.
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Logo Design (Midi Series)

What's your sign?
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking.
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Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
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Truth, Lies and Advertising : The Art of Account Planning

Account planning exists for the sole purpose of creating advertising that truly connects with consumers.
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

What makes an advertisement memorable?
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Confessions of an Advertising Man

David Ogilvy was an advertising genius.
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how y
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Color: Messages & Meanings: A Pantone Color Resource

Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color.
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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the ta
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You, Inc.: The Art of Selling Yourself

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most im
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Color Design Workbook: A Real-World Guide to Using Color in Graphic Design

Designers know that color is an extremely vital part of any design project and not a subject to be taken lightly.
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, f
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's

Great copy is the heart and soul of the advertising business.
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W.
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The Tipping Point: How Little Things Can Make a Big Difference

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of wo
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

This innovative approach -- blending practicality and creativity -- is now in full-color!
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell

To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mist
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-p
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3 Comments

When Mad Men ruled the world, or at least got smashed.

For those who are already pining for next season of Mad Men, why don't you dive head first into the golden years of UK advertising, the 60's
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Little 1 by Ann and Paul Rand

I can't be the only adgrunt who's procreated, so humor me here for a sec while I review a childrens book for wee little adgrunts-to-be.
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"Made to Stick: Why Some Ideas Survive and Others Die" by Chip and Dan Heath

When I received the review copy of the book "Made to stick" by Chip and Dan Heath and started making dog-ears all over it I knew I had to sh
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A Big Life - in advertising

I was working at McCann Erickson for the money, for little black dance dresses that showed off my Norwegian legs, for my baby daughters' smocked
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Ordinary Advertising. And How To Avoid it like the plague

by Mark Silveira Chapter One How Bad Is Most Advertising? It depends who you ask.
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Under the radar

WE ARE IN THE MIDST OF AN EPIDEMIC OF CYNICISM.
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What's a Saatchi?

Looking to topple IPG, WPP, Omnicom and Publicis? Who isn't!
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Unspecial effects for graphic designers - Bob Gill

Graphic designer says: to hell with special effects.
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Creative Company: how St Luke's became the ad agency to end all ad agencies.

Do you work somewhere that has a strong company culture? What do I mean by that? 'Company culture'?
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Ogilvy on advertising : How to run an advertising agency.

How to run an advertising agency.
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"Hey, Whipple, Squeeze This: A Guide to Creating Great Ads."

The Hack by Luke Sullivan. Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch Yes, clients can misbehave.

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