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"Hey, Whipple, Squeeze This: A Guide to Creating Great Ads."

The Hack by Luke Sullivan. Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch Yes, clients can misbehave.

'Hacking It!' by Tony Brignull.

"Two years ago (1990) the new president of Kraft, Mike Mile toured his kingdom. It is a very big realm indeed.
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