advertising industry

Adventure for All: AllTrails Debuts First-Ever TV & Streaming Campaign

AllTrails, the most trusted and used digital guide to the outdoors, debuts its first-ever TV and streaming campaign with two :30 spots, "10,000 R

Green The Bid Adds More Industry Leaders To Advisory Board

Green The Bid, the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, net-carbon neutral, sustainable
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Truth in advertising, part 100 - Truth in Media Buying

A British version of Truth in advertising (original 2000 posting) has made an appearance on the web.
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"Hey, Whipple, Squeeze This: A Guide to Creating Great Ads."

The Hack by Luke Sullivan. Many thanks to Luke Sullivan for e-mailing me this part of his book. - Dabitch Yes, clients can misbehave.

Truth in advertising - The Reel Truth part 2

Continuing on where Truth in advertising left off.
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Truth in Advertising - (2000) (USA)

Truth in advertising has been emailed around the world! It's been making the rounds and you all want to see it - truth in advertising the film
book

'Hacking It!' by Tony Brignull.

"Two years ago (1990) the new president of Kraft, Mike Mile toured his kingdom. It is a very big realm indeed.
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