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Niel French

Nobody reads long copy anymore. Here's why.

T: You always talk about the importance of copy.When you are flicking through a magazine, for example, you see a lot of images, and you keep flicking.
16 Comments

Niel French apologises - kinda

Niel French apologises, maybe, for all that kerfluffle after his talk "A night with Neil French" arranged by ihaveanidea.org in Toronto, Can
9 Comments

Neil French speaks at ihaveanidea in Canada

Neil French, ( the man with the highest rated portfolio website here) hosted "A Night with Niel French" a at I Have an Idea (also popular!)

Campbell's soup - new bigger cans

I have to say right now that the idea of using the old labels on the new bigger cans of soup wasn't mine.

Djarum Cigarillos

A splendid product, from Djarum, in Indonesia. Basically clove cigars. 
2 Comments

For the creative who has everything

Paragraph type: Text & HTML The book Cutting Edge advertising has found it's way here thanks to Neil French, who wrote the foreword, and
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