OOH

Aerial classes at Gymbox are being promoted through bus-top ads. They're not the first bus-top ads.

Gymbox's latest out-of-home campaign is advertising its aerial gym classes on the roofs of London buses, rather than on their sides.
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"Men in heels wigs and tights"

RuPaul’s Independence Day ad compares the founding fathers to drag queens.

"Men in heels, wigs, and tights"

Gröna Lund cancels "also for cowards" advertising campaign with Joel Kinnaman after deadly accident.

Gröna Lund has decided to halt its advertising campaign for the theme park.

Yabie payment systems and Animal create a digital campaign that changes in realtime to sell leftover baked goods.

Yabie make a holistic point-of-sale system and payment terminal that you can set up right on your phone or tablet.

Augment - You but faster - Your scooter. Your rules. (2023) print ad (Finland)

Anyway, back to the scooters - this isn't just a campaign in Finland, this is a movement across Europe - and the campaign is seen in Austria, Fin

Doritos and Burger King - Flame grilled billboard (2023) :30 (UK)

Teasing a potential collaboration, a Doritos billboard was seen up in flames outside a Burger King restaurant in Middleborough.
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Surreal cereal teases the UK with fake sports celebrity endorsement poster campaign

"We're Dwayne Johnson's favourite cereal"

SL public transport in Stockholm, challenges cars with attitude in new campaign.

The Public transport in Stockholm, SL, challenges the flexibility of car travel in an extensive campaign.

The Centre for Addiction and Mental Health (CAMH) - No One is Left Behind (2023) (Canada)

CAMH Wants to Ensure No One is Left Behind New brand platform puts a stake in the ground against the backdrop of a growing mental health crisis.

How SpeedPro Studios Helped to Bring 'Black Panther: Wakanda Forever' to Streets of Atlanta and Raleigh

How SpeedPro Studios Helped to Bring 'Black Panther: Wakanda Forever' to Streets of Atlanta and Raleigh for OOH Campaign Several hundred st

Stella Artois Unfiltered - ‘beer au naturel’ outdoor mural (2023) OOH (UK)

Last year, Stella Artois did a print campaign showing "Beer, au naturel." The concept was set in a French town where everyone was as natural

Gousto aims to ‘steal the show’ Making dinner the highlight of every evening

Over the past few years, the question of ‘what’s for dinner?’ has been overshadowed by ‘what shall we watch?’
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Toys’R’Us Canada is campaigning to bring back imaginary friends

They’re not as common as they once were, but this new campaign from Broken Heart Love Affair shows how the retailer is bringing back imaginary friends

Uncommon media creates a very ambitious campaign where no two ads are the same for British Airways.

A year after Uncommon Creative Studio won the advertising account, battling against WPP in the end, they release the new British Airways campaign that

KFC Canada has changed its tagline to It's Freaky Finger Lickin’ Good’

To celebrate Halloween, KFC Canada is making a bid for the top spot on one of the biggest food-ordering nights of the year, officially changing its ta

The city of Haarlem banned meat ads, ad agency Fitzroy and client La Vie posted unbannable ad campaign in response

Fitzroy created this timely campaign for La Vie

Otherworldly billboard from Little Moons gives commuters a little lift in this handy OOH activation by Lucky Generals

Otherworldly billboard from Little Moons gives commuters a little lift in this handy OOH activation by Lucky Generals

Sherpa, Barcelona : "Homeless people are invisible until you stop looking the other way" Solution: Make them look.

#Visible is the Arrels Fundació campaign, consisting of 13 pieces of urban art, where the homeless people have been given visibility and citizens have

LG Announces Upcoming Star Wars™ Collaboration on NY Times Square Billboard

LG Electronics USA and Disney used the recent “Star Wars Day” - “May the 4th be with you” - to launch a clever out-of-home teaser campaign in New York
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Oops! Lawyers stealing concepts = jailed in Badland.

Intellectual property is a tricky field, it's far easier being a divorce lawyer.

Lacoste - Unexpected encounters while wearing the universal brand.

Since 1933, the Lacoste crocodile has transcended time, style and genre – it roams over a limitless range.
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Lowe's poaches pros right outside of a Home Depot in Atlanta

Outside a home depot in Atlanta-- home depot's headquarters -- Lowe's erected a temporary billboard, advertising their better deal for profe

The Heineken blackout

To raise awareness and invite Brazilians to participate in its Green Energy Project, Heineken Brazil and Publicis Brazil created an ad that was aired

James Squire “Ordinary Be Damned” billboards

award-winning photographer Ian Butterworth shot the images for these ads

Burger King - Vegan? carnivore? Never fear, the FLEXIWHOPPER is here the non-vegan vegan burger - print, France

Vegan? Non-Vegan? Why not both? BURGER KING® has decided to bring the world together with a semi-meat, semi-veggie burger: the FlexiWHOPPER®
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TESCO runs Ramadan billboard that has empty plates - until sundown. (UK)

Tesco’s new work celebrates Ramadan by focusing on Iftar, only filling up plates with delicious food once the sun goes down.

CANAL+ billboard campaign for "This Is Going To Hurt" by BETC uses poor handwriting to get message across.

First a successful book by Adam Kay that got turned into a brilliant TV series that aired on BBC, THIS IS GOING TO HURT, the extraordinary story of an
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Time to Badland the code cracking recruitment campaigns. Again.

Alright! Time to Badland this properly!

Vestiaire Collective - Long Live Fashion - puppets, print (2022)

Oh, how fun!

OUIGO - The Snow cam takeover (2022) case study (France)

5 TAGLINES IN TOTAL: 10€ will get you to this side of the screen. (the Alps, from 10€) Are you grounded or what? Go on, do it.
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GAY!

Southern Progress wants your help to plaster Florida with "Gay" billboards.

The Florida “Parental Rights in Education” bill has been boiled down to a simple slogan "Don't say gay", so Southern Progress wants you
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Nike - Air Max Day 2022 3D animated billboard in Shinjuku, Tokyo wows passers by.

When I first saw the Nike Air 3D billboard in Shinjuku debut, I couldn't really find the words... other than - wow.

Philadelphia non-profit North Broad Renaissance and independent creative agency Red Tettemer O’Connell + Partners launch new OOH

It’s always the right time to show off people and businesses working hard to strive through everything and anything.

Giggle app's billboard at University of Pennsylvania state "female spaces are necessary" for Women’s History Month.

Women's app "Giggle" has impeccable timing, as they booked a billboard at the University of Pennsylvania state for the entirety of Wome

Forever Beta celebrates Big Issue vendors with innovative digital out of home campaign

Forever Beta launched a campaign this week, in partnership with Ocean Outdoor, to support Big Issue vendors after the difficulties they have faced ove

LA VIE™ pork-free bacon promises to change your world. Print, France.

“There’s a Jew, a meat eater, a Muslim and a vegan having the same meal together.

London's Vagina Museum has moved, the new campaign announces re-opening and new location.

“Half the word has a vulva, a vagina and a clitoris" The Vagina Museum began as a pop-up art project in 2017 but grew into a permanent exhibit

SPEAK OUT to end one of the world’s most violent traditions - print, Finland 2022

Over 3 million girls are in danger of being subjected to female genital mutilation (FGM).

The New York Times is now 'Independent' in new ad campaign.

The New York Times and Droga5 are back.

Nissan presents a Christmas gift to the 3D giant cat “Shinjuku east exit cat”

A giant cat gets on the “Nissan Light Car for Cats” “Nyassan Days”

The "Don't get vaccinated" truck was a PSA from Boone Oakley

A "Don't get vaccinated" truck has been driving around Charlotte, North Carolina, causing a bit of a stir on social media.

Rubies in the Rubble "It's Ketchup - but gooder"

Rubies in the Rubble, the sustainable condiment brand stocked in supermarkets across the UK, is launching its first above-the-line advertising campaig

Pepsi - "Wendy's / Burger King / McDonald's " Better with Pepsi (2021) print

Everything is better with Pepsi

Not Washing Your Face Before Bed is a Big Problem. So Bioré® Created a Big Reminder

Forgetting to wash your face before bed is the ultimate skin sin. Yet so many of us do it.

Heinz Ketchup - "It has to be" - Heinz turns burgers, fries and hot dogs into it's logo. Print (2021)

"It has to be." The word Heinz does not appear.

ITV skip all ads after Prince Philip's death to bring uninterrupted obituary coverage

As news came out, ITV bosses decided to scrap all adverts after Prince Philip's death on Friday at the age of 99, to allow for uninterrupted news

Small Beer: In the world of extremes, drinking doesn't need to be!

In its first work for Small Beer Dark Horses shows that even in a world of extremes, drinking doesn't need to be The campaign also sees the agen

Helsinki’s deserted stores transform into OOH for small businesses as a gift from Telia phone carrier

Small businesses have been hit hard by the pandemic and, as a result, a great number of brick-and-mortar stores globally have been left deserted.

Twitter celebrates Halloween in London with glow in the dark OOH tweets

In London, Twitter is getting into the Halloween spirit of things decorating the city with gloriously Halloweeny glow in the dark spooky tweets.

'Puberty is not a medical condition' billboard appears in Los Angeles

A stones throw from West Hollywood, at La Cienega and Rosewood in Los Angeles, this billboard asserts that "puberty is not a medical condition.&q

Fred & Farid and JCDecaux launch an uplifting campaign in US

#WeKeepGoing 150 slogans promoting positivity and resiliency in New York, Los Angeles, Chicago, and Boston.

Gillingham Brewing Company - Brewmaster / Water / Beer - print, Canada

"What do you do when you lose a CD to start their own brewery?
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The "I ❤️J K Rowling" billboard tour reaches Los Angeles

The "I ❤️J K Rowling" billboard campaign has now embarked on a North American tour, with a digital billboard spotted in Los Angeles today.

"I ❤️J K Rowling" billboard appears in San Francisco.

Thanks to a generous contribution from a Silicon Valley exec, the "I ❤️J K Rowling" billboard campaign is now seen in San Francisco, Califo

Outfront wants your billboard artwork: "Out of love" call for entries

Exhibit your art nationwide with OutFront media's OUTFRAME art competition, giving ad creatives an opportunity to be featured on digital billboar
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The "I ❤️ J.K. Rowling" billboard made a brief appearance in Vancouver, Canada

In the evening of September 11, a billboard in Vancouver Canada spelled out: "I ❤️ J.K. Rowling", but it has already been removed.

JavaScript billboard headline tells you to mask up against covid - forever.

Santa Clara County have come out with a very odd choice of billboard headline as Covid information.
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The "I ❤️JK Rowling" billboard has been removed by Network Rail Scotland

Well, that didn't take long.
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"I ❤️JK Rowling" billboard goes up in Waverley train station, Edinburgh.

The founder of Standing for women, Kellie-Jay Keen, has a new billboard that has just gone up in Scotland.
podcast
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Kellie-Jay on Adland's podcast

The Adland Podcast ep 8: Kellie-Jay Keen "Woman" campaign creator on why it's so controversial.

Kellie-Jay, also known as Posie Parker, speaks with Dabitch on this episode of Adland's podcast about the "Woman" billboard campaign th

Leo Burnett Milan and Mc Donalds : Mc Graduation #Graduation2020

Graduation2020 is different from previous years. While cramming for your high school exams is constant, this year wan't like the others.

Burger King Finland turns McDonald's locations into their own takeaway restaurants

The Burger wars are raging in the Nordics, as currently in Finland, Burger King Finland has placed outdoor ads outside its competitor's restauran

Göteborg Energi : Lets keep it together campaign - OOH, Sweden

"The climate is changing, so should we"

With COVID-19, You Are Your Safest Sex Partner

“Stay home” billboard promotes Womanizer sex toy. March online sales in Canada more than double

Ghana pallbearers go viral again, appearing in Brazilian PSA billboard

Professional pallbearers in Ghana, who operate under the name Nana Otafrija Pall-Bearing services have appeared in a billboard in Brazil.

Nike - #playinside #playfortheworld

Nike tells everyone to stay inside

Brämhults - "Reclaim February" abri bus poster (2020)

Did you know that in Sweden, sick-leave is the highest in February? Every year. Every single year. You'd think we'd learn, but nope.
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Tesco relaunches dark skin tone band-aids with a bloody double entendre

"It's about bloody time" reads the cheeky headline.

PUMA and Havas Media Group Tapped Firefly to Launch New Sky Dreamer Sneakers with hologram at NBA All-Star Weekend

First-ever holographic activation of its kind appeared on top of vehicles parked throughout Chicago

Coca Cola and Publicis Italy runs a campaign without the iconic coke bottle

As Juliet, the PR contact explains: "The bottle is not there but you can still feel it!"

Nubian Skin wins TFL's diversity in advertising competition, Mayor Sadiq Khan gets backlash on Twitter

The Nubian Skin billboard above was this year's winner of the TFL's competition to improve ethnic diversity in advertising.
3 Comments

Hyundai - Facebook, Whatsapp, Instagram (2020) print (Peru)

The most recent campaign for Hyundai from Youpanqui BBDO, Lima, Perú

Burger King Miami changes slogan signs to "Flame grilling since 19LIV"

How excited are you about the Super Bowl? Not as excited as the entire city of Miami is!
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Ryan Reynolds doesn't buy a Super Bowl ad, goes viral with single page NYT ad

"Everyone’s buying ads so I bought one too. Not on TV. In the @nytimes. #classy"

Pizza billboard stating "Fat people are harder to kidnap" removed after complaints.

Banned ad of the week, sort of.

Expedia steals the "Megxit" show with topical print ad

A royal bomb dropped as Meghan and Harry, formerly the Duchess of Sussex now simple a Duchess, declared that they intended to carve out a "new ro

Rio Carioca Beer - Summer of the cans (again)

Few summers are so remarkable to deserve a title, but the Brazilian summer of 1987 became 'The Summer of the Cans', after thousands of cans

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