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opinion

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Dean of SCA 2.0. Marc Lewis goes off At AdAge for suggesting the ad industry hire new creative talent from Tiktok.

As I've said so often before; advertising is the only industry where people think you don't have to be educated for it.
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Egard - What is a woman? Womanhood is a birthright (2022) 2:00 (USA)

Egard Watches are back, now that they've settled "What is a man", as a response to that famous Giletter advert that spawned a new razor

Marketers, please stop calling me Latinx

I'm glad to find that I'm not the only person wondering how on earth "Latinx" is meant to be pronounced.
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Extraordinary times call for extraordinary minds

So here we are.
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An open message to ad students

The social web made the web asocial - from clickbait to Gawker.

Every fortnight I write a piece for the opinion pages of Resumé, this week I decided to translate it.
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Why are there so few women Creative Directors? Is 3percentconf.com the solution?

Crispin's Tiffany Rolfe ponders this and offers as solution at Creativity. Women are hardwired to kick ass and nurture at the same time.
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Mark Wnek predicts suits as we know them, are dead.

Mark Wnek - from Euro RSCG Wnek Gosper fame in London - tells the story of a dying breed in the Independant: The days of schmoozing are over.
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