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Ryan Reynolds doesn't buy a Super Bowl ad, goes viral with single page NYT ad

"Everyone’s buying ads so I bought one too. Not on TV. In the @nytimes. #classy"
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Marmite bites back at Vegemite in full page ad: "See you at the home of Cricket" #MarmyArmy

So, recall that Marmite 'started it' as they handed out free jars of Marmite at the Ashes? Yeah, then Vegemite responded in an ad.
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