sexism

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Heckler & Koch tweet out against gun bunnies, in reply to fresh controversy over Miller Lite women's history month ad.

Heckler & Koch tweet out against gun bunnies, then lock down and clean controversial tweets from the account.

Égard Watch Company - Erased / the female runner (2023) (USA)

"ERASED - A message to woke corporate America (Nike & Budweiser)"
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In response to Hershey's "Her for She" the Dailywire launches Jeremy's chocolate binary

A few days ago Hershey's Canada released this year's version of their "Her for She" campaign,

White Ribbon PSA: The anxieties of raising a daughter - "I knew all along" (2022) :90 (Canada)

White Ribbon's “I Knew All Along” addresses the anxieties of raising a daughter 70% of Canadians are anxious about raising daughters due to chal

#BoycottTampax trends after ill-advised tweet, as brand Tampax doubles down on it.

This is the story of how Tampax torpedoed its own brand.
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Estée Lauder: "My favorite part about being a woman is living in full color."

Estee Lauder decided today to highlight one of the people working for them, namely a scientist "My favorite part about being a woman is living in

Roccamore runs a #RespectHighHeels: More women in the boardrooms campaign on International Women's Day, it backfires

Only 20% of all board members in Danish companies are female - 1 woman for every 4 men. It's 6%, if you remove family connections.

Air Asia had to remove ads after accusations that they were promoting sex tourism in Thailand

A group of activists fighting against the objectification of women posted photos of Air Asia’s latest campaign in Australia, which advertised flights
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The Last Ever Issue - Gazeta.pl, Mastercard, BNP Paribas (2019) 2:00 (Poland) case Study

This is a fantastic idea. I love it!
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We Believe | Gillette

Gillette - We Believe / Men of tomorrow (2019) 1:48 (USA) - Is advertising to men while being anti-men in general a wise strategy?

Gillette has joined the many brands who want to push for social change as much as selling their wares, but will it work?

Regarding all the #MeToo posts, here's a thought.

In the wake of the Weinstein scandal, many professional women in advertising are sharing their stories in the #metoo hashtag spirit.

ONE Campaign "Poverty is sexist" (2017) 1:00 (UK)

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Bud Light - Equal Pay - hated by the target market

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MoneySuperMarket - #EPICDANCEOFF (2016) 2:10 (UK)

What do you get if you throw together Epic Strut Dave, with Epic Builder Colin and Gary the body guard who seems to be made of rubber?
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The Drum: Adland calls out Ad Age on Twitter over 'sexism' in the industry

Tensions between two of the advertising industry’s leading news publications, Adland and Advertising Age, were made public after an open Twitter dispu
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Rome bans "sexist advertising" to appear within city limits.

On Monday Rome Mayor Ignazio Marino announced a new regulatory plan on advertising in the city of Rome, which will take effect in the coming days.
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If "grow up Harriet" becomes a meme, blame Protein World

Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in.
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True Fruits Smoothies won't apologize for "ugly girl friend" black bottle smoothie

True Fruits Smoothies in Germany has released a fruit juice mix in a black bottle where there's a point to the oblique design.

GoldieBlox vs. the Big Sister machine - (2014)

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Gawker is toxic to brands who partner with them

AdAge finally reports on GamerGate, and Alex Kantrowitz quotes an unnamed advertiser's conclusion about this mess, which much like the slow-motio
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Women's lobby creates campaign to protest sexist ads in the Stockholm subway

Swedens "Kvinnolobby" (women's lobby) have taken on the subway ads with a stark black and white campaign of their own, that points out

Intuit QuickBooks Presents GoldieBlox - Come On Bring The Toys - (2014) :30 (USA)

Directed by the legendary production co Smuggler, this ad is only slightly more bombastic in their "burn pink toys" mantra than the previous
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Goldieblox: erasing the line between "disruptive" and "douchebaggery"

The dust hadn't settled yet from when Goldieblox declared "you gotta fight for your right to infringe" last week - and now Goldieblox h
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Zesty Guy Gets Around - suggestive spokesperson for both Sauza Tequila and Kraft

So it seems the same actor who plays The Zesty Guy in Kraft Salad dressing's new campaign is also making it with Sauza tequila in the exact same

Kraft "Zesty Guy Gets Steamy" (2013) :30 (U.S.A.)

Hey Kraft, Brawny 2003 called. They want their porny concept back. Well, at least you added a nice element of racism to it.
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Ladies on twitter explain to @atlassian that men can not be "pretty"

THIS JUST IN: MEN CAN NOT BE "PRETTY" - so I have been fooled all these years when I've longingly let my eyes linger on the pretty men
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Is the end of the boys club found in emerging markets?

Mrs Mac's - Lean Meat Crusty Top / Car wash - (2010) Australia

This is the sort of ad that would never be allowed to run in Sweden.

Not My Type, Helvetica Cookies and sexism in PR posts

Like our mate Bill of make the logo bigger says; but wait...

Jarlsberg "the taste is in the holes" bumpers reported to the Consumer Ombudsman.. for sexism?

A woman in Norrköping has reported the Jarlsberg tv-show bumper idents to the Consumer Ombudsman for their "unpleasant" tagline: "the t

Jarlsberg - Smaken sitter i hålen

BMW the ultimate attraction

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PETA's top five most offensive (and most sexist) ads

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Panlegis exposed as boobs when ogling Larsson's cleavage

More sex and politicians in Sweden! The land of midnight fun never stops giving in the department of ridiculous sexist scandals in a b-cup.

"Think different" making a comeback? And sexist pants.

BMW Hellas - "You Know You're Not The First" (2009) printad (Greece)

BMW Hellas

Sexist ad ban of the week: Nice Headlamps.

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Sexist ads - hot, cold, too soon or too late?

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Carlton Mid - I speak woman - (2008) :30 (Australia)

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Sexism in US media.

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Is wishing girls were more like pot noodles sexist?

Cult Shaker: "Fuck me I'm famous"

Dove - Onslaught (2007) 0:30 (USA)

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Coloreria Italiana - Coloured is better - (2007) :40 (Italy)

A woman doing the laundry tires of her boring skinny husbands attempts to seduce her, so she jams a washing powder pack in his mouth and tosses him in
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Coloreria Italiana - Husbands Revenge (2007) :50 (Italy)

In the original Coloreria Italiana ad the horny but rather unattractive skinny husband who prances about in his old ugly underwear was turned into a h
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Dolce and Gabbana 'gang rape' ad banned in Australia

The Dolce and Gabbana 'gang rape' ad has been banned in Australia too now. "The advertisement showing a woman pinned to the ground b
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Jenny Craig - Pool Boy / Kirstie Alley (2006) :30 (USA)

Kirstie Alley makes sure that the pool boy keeps things clean.

Aprilia Motorcycle ad accused of sexism and banned in Spain: "The Arrecife Range: Now several sizes smaller"

"The Arrecife Range: Now several sizes smaller"
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Mini - Essence - (2006) :40 (France)

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Germs Attacks Sexist Holden Ad

Holden Rodeo TV Commercial 'Fantasy' (2006)
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Dove - True Colors (2006) :45 (USA)

Music: Girl Scouts of Nassau County Chorus from Long Island, New York sings "True Colors."
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'Degrading and Sexist' ad to promote advertising week.

Advertising Week, an organisation and event that aims to improve the image of advertising has promoted itself with an ad that many industry leaders de

Hardee's - Spicy Paris (2005) 0:30 (USA)

Carl's Jr. takes their Paris Hilton commercial over to their Hardee's alter ego.
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Women stereotypes in advertising

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What a pair of boobs

Two years ago radioshow hosts Jim Krenn and Randy Baumann got some media attention for their billboard, this year radioshow hosts Lex and Terry are ge
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Ethical advice group bans sexist ads

ERK the ethical advice group have been real busy banning ads lately.
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N-Gage ads deemed "offensive" and "distressing"

Nokia's N-Gage ads, created by Grey Advertising have been banned by Britain's ad watchdog, the ASA, because they could be seen to encourage
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WE Spank fashion ad has been withdrawn after complaints.

WE Sweden are in trouble for the way they advertise their underwear.
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Inner beauty of beer

Nokia N-Gage - This Is Where... Lara (2003) - 0:15 (USA)

"This is where I got further with Lara than anyone else."
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Men in advertising: dumb and dumber.

While women have made progress in advertising, retiring the babe on the hood of a car for the beer-babe, working mom and even the ironic woman on a ho
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From Catfights to Pillowfights

Miller Lite, now famous for their Catfight ads which broke in January, are taking the concept even further.

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