stereotype

#BoycottTampax trends after ill-advised tweet, as brand Tampax doubles down on it.

This is the story of how Tampax torpedoed its own brand.

Tesco mobile - "Spag bol in Italian" / "French for builders tea" / "Is jambon ham or jam" - print and social

Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this

ScotiaBank - Bad Advice / Why consider advice that doesn’t consider you? (2022) :60 (Canada)

Everyone has advice.  What you should do, what you shouldn't do, what to eat, what to drink.  Unsolicited advice, bad advice, stupid advice, cr

Norsk Tipping / Sports betting "Born with skis"

Trivia: Throughout history, Norway has racked up the most medals in the Winter Olympics, with USA in a distant second place.

Where the Buffalo Roam Complicates Matters in New Webflow Spot

Where the Buffalo Roam recently produced a comical spot for Webflow, which imagines what life would be like if it were web design.

Ramen Hero "Made in America. The Japanese way." (2020) 1:06 (USA)

East meets west meets spaghetti westerns meets humor in this spot.

Ikea Russia spread Swedish vowel-ignorance with their pillow-fort instructions #Stayhome

Ikea, Russia had a clever idea to give our instructions on how to build proper couch forts and tents with Ikea funiture. So far, I like this idea ...

Chicken Licken - Kentucky Chicken Licken (2020) 2:00 (South Africa)

The South African fast-food brand Chicken licken said on Twitter that "We could all use a laugh while social distancing" as they teased thei

BMO | Jane's Story - (2020) 2:30 (Canada)

To change the future of women and money, we have to change the conversation. #BMOforWomen #BMOgrowthegood #IWD2020

Heineken - Cheers to All (2020) :40 (Italy)

I'm a beer drinker, and while this has happened to me, it doesn't happen as often as you'd think.

Hornbach - So riecht das Frühjahr / This is what spring smells like (2019) :45 (Germany)

Hornbach knows what spring smells like. It smells like sweaty men doing difficult landscaping jobs, and fixing up the house.

Nando's - #Youpeople / Stereotypes (2018) :60 (South Africa)

The ad contains a variety of hilarious scenes in which South Africans typically stereotype one another based on their appearance, accents, habits, and
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@Sweden on Twitter shuts down after seven years of being curated by random Swedes

After seven years, @sweden the twitter account will tweet for the last time on September 30.

HORNBACH- Smashing the Cliches (2017) :445 (Germany)

A manifesto against female roles and stereotypes. The motto: "We never said it would be easy“.
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Chinese detergent company apologise & blame media for over-amplification of 'racist' black man ad.

Shanghai Leishang Cosmetics, who created the washing powder ad that went viral, says "sorry” for harm caused by foreign media's "over-a
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Wasa "Staying Fit the Swedish Way" (2014) 1:30 (USA)

Wasa Sweden has decided that the best way to advertise crisp bread is to shove Swedish stereotypes and some baby-CGI into a yoga-class.

CHUBBY SWAGGER -- Brutha Ray feat. Imari Williams & Chase Diamond

*RING* *RING* Kidsleepy: Hey yo, s'up? Dabitch: Hey shawty, I got somthin' for you. Kidsleepy: Aight.
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Goldieblox: erasing the line between "disruptive" and "douchebaggery"

The dust hadn't settled yet from when Goldieblox declared "you gotta fight for your right to infringe" last week - and now Goldieblox h

Gevalia - Johan / Book Club - (2013) :30 (USA)

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Tempur-Pedic "Love Birds" (2013) :20 (USA)

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Jack in the Box - One Hit Wonder Hot Mess Burger (2012) :30 (USA)

"Hot mess! Hot Mess!" This was back in Jack In the Box Hardrock / Hair rock / poodle rock days.
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Rekorderlig Swedish School - How it all began - (2012)

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in t

Rekorderlig Swedish School - Ice Water Dip - (2012)

"Wanna go again?"

Hooters - Vegan Dinner - (2012) :30 (USA)

Invited to a vegan dinner, man dislikes what he sees.

Fosters - Fans of Friday - (2012) :11 (Finland)

You think Germans are punctual?

Finnish National Lottery - Girls just want to have fun - (2012) 1:21 (Finland)

What do the ladies fo if they win the lottery?

Finnish National Lottery - Bring it on - (2012) 1:47 (Finland)

What would you do if you won the lottery?
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Creative's in-joke or did we miss something?

The new online campaign for Scion iQ has us all a bit perplexed. And not in a good way. Perhaps it was just an in-joke gone awry.

Gevalia - Johan / Motorcade - (2012) :60 (USA)

Gevalia want Americans to leave that standard cup of Joe alone and have a cup of Johan instead

Chrysler/Fiat 500 Abarth - Seduction (2012) :60 (USA)

Third Quarter

MLA - Sam Kekovich & Melissa Tkautz / Barbie Girl / Australia Day (2012) 3:00 (Australia)

At this point the Meat and Livestock Association's Lambassador Sam Kekovich's rants on everything un-Australian could do with a bit of a twi
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Say Ja to the amazing Svädish diet, or just laugh at the stereotype-ad

"Say Ja to the amazing Swedish diet" these girls sing.

Diesel Island - Anthem - (2011) 1:50 (Argentina)

The national anthem of Diesel Island
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Scientology - Life / using real footage from the Asian tsunami

Scientology sells their idea with a commercial celebrating life. And death, in a way as there's a genuine asian tsunami clip in there.
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KFC Australia pulls "cricket survival guide" ad after US viewers finds it racist.

Once again, the world wide web causes a local ad to be misinterpreted abroad.
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Fleggaard - Music Video - (2009) 2:35 (Denmark)

McVitie's - They're English - But they're good - No subtitles (2009) :60 (France)

A man talks about all the very English and very silly things, in French with a heavy English accent.
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Microsoft takes back the narrative with Eva Longoria, Pharrell Williams, Deepak Chopra and you PC users.

“Hello, I’m a PC, and I’ve been made into a stereotype,” says a John Hodgman lookalike into the camera, dressed in brown suitjacket and tie, against a

Carlton Mid - I speak woman - (2008) :30 (Australia)

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Audi R8 - Godfather - (2008) :60 (USA)

Aired pregame - Ever find a horses head in your bed?
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Dutch fireworks ad featuring islamic terrorist group slammed for being anti-muslim

The Dutch government's consumer safety institute firework safety message campaign featuring a spoof Islamist terrorist group has been citisized f
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Scandinavian airlines mocks stereotypes with...stereotypes.

SAS wants Europeans to get their facts straight about Scandinavia - and gently mock stereotypes of Italian mothers, French antique dealers and German

SAS - Get your facts straight Ski Bum - (2007) :30 (Sweden)

A stereotypical German ski bum tells us everything he knows about Scandinavia, which isn't much.

SAS - Get your facts straight Antiques dealer - (2007) :30 (Sweden)

A French antique dealer who checks all the "French stereotype" boxes tells about Scandinavia
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Coloreria Italiana - Coloured is better - (2007) :40 (Italy)

A woman doing the laundry tires of her boring skinny husbands attempts to seduce her, so she jams a washing powder pack in his mouth and tosses him in
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Coloreria Italiana - Husbands Revenge (2007) :50 (Italy)

In the original Coloreria Italiana ad the horny but rather unattractive skinny husband who prances about in his old ugly underwear was turned into a h
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Throwaway brands and odd color sync

"Everything red becomes blue" shouts a new campaign for Vodafone in Sweden, which no longer will be called Vodafone, instead it will be call
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Berlitz - German Coastguard - (2006) :30 (Norway)

The coastguard is an idiot. Also, this is a really old "Swedish joke"* joke before it turned into a commercial script.
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IKEA Germany - "Midsommar in Schweden"

According to the Swedish tabloid Aftonbladet, IKEA in Germany has been forced by the head offices of the furniture giant in Sweden to remove three TV
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Japanese TV ad retreats after accusations of racism

They really didn't mean to be racist they say, but cosmetics maker Mandom Corp realise how bad their ad might look to some and have decided to pu
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The Flags: Meet the world.

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Women stereotypes in advertising

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Italians angry about 'smelly salami' posters.

A simple poster in the London underground urging people not to eat smelly foods while riding the tube has caused a bit of a diplomatic spat.

Volvo S40 - The Mystery of Dalaro - (2004)

Read more about the campaign in this article here: "The Mystery of Dalarö - a spoof within a spoof.

Subway - Mediterranean (2003) - 0:30 (USA)

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Men in advertising: dumb and dumber.

While women have made progress in advertising, retiring the babe on the hood of a car for the beer-babe, working mom and even the ironic woman on a ho
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Mama Mia that's a ballsy rip-off ...

Those who don't know their history are condemned to repeat it. But repeat it this well?
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Beer ads fail to seduce women

"laddish beer ads accused of alienating women the Guardian. Interbrew believes women are turned off by images of beer-swilling blokes such as

Miller Lite - Catfight III: Dawgfight (2003) - 0:30 (USA)

All's fair in beer and war, including mild chafing. Adgrunts, continue to watch... CAT FIGHT!

Centraal Beheer / Even Apeldoorn bellen - Vinnie & the Horse (2003) :45 (The Netherlands)

Vinnie wants to impress a mob boss with a fantastic race horse, but it does not go as planned.

MGD / Miller Genuine Draft - Player (2003) - 0:30 (USA)

Cold filtering
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Killian's - This Calls For Killian's - Sam (2003) - 0:30 (USA)

Sam, the new bartender, has an interesting way of opening beers.
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MGD / Miller Genuine Draft - High Maintenance (2003) - 0:30 (USA)

- High Maintenance - Chatterbox - Man eater - Yes

Miller Lite - Catfight - Cable Version (2003) - 0:30 (USA)

Finally, after all these years, Miller Lite figures out how to best appeal to male beer drinkers.

ICA Handlarna - Rogers Fans (2002) - 0:30 (Sweden)

Rogers Fans: Helloooo! Roger: Hiya. Fan #1: Oooh, what's in this bag?
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Budweiser - How You Doin'? (2001) - 0:30 (USA)

How you doin? "You don't wanna know.
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Budweiser - Languages (2001) - 0:30 (USA)

HUR ÄR DET? Hvordan Går det?

Becks - Steins (2001) - 0:15 (USA)

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