15th Annual SXSW awards, winners are Obsessed with Sound, lollipop stalker Jason Zada and Tesco

The winners were revealed last night at the 15th Annual SXSW Interactive Awards ceremony in Austin, Texas. The SXSW Interactive Music category rewards exceptional projects related to musicians, bands, and the music industry.
Philips ‘Obsessed with Sound’ is an interactive music video featuring a performance by the Dutch Metropole Orchestra. T
Sandra Krstic, Deputy Managing Partner, Tribal DDB Amsterdam said:

“It is truly rewarding to see innovative and relevant use of music - and the superb performance of the Metropole Orchestra - being recognized by the world’s renowned music experts. The SXSW Interactive Festival and Awards are known for an exceptional standard of work. It is an honour for Tribal DDB Amsterdam to be in the winners’ league.”

The ‘Obsessed with Sound’ campaign has previously been awarded Gold in the music and innovation categories at both the Lovie and Eurobest Awards, and Silver for media innovation at Epica.

Joep Beving, MassiveMusic, said:

“We're happy and proud to have been involved in such a beautiful project, especially as it celebrates music and the individual musician. It's great to see Tribal DDB Amsterdam receiving recognition for their work at SXSW. We are thankful for the opportunity to share the stage with them. We're the guys all the way in the back, waving at our mums."

Other fun winners include Jason Zada's super creepy Facebook stalker story "Take this lollipop". It gathered the images tagged with your name from your FB account in a not-so-new-trick, but then showed it to you as seen from the grimy lair of a creepy stalker in such a fashion you believed for a moment... It won best of show as well as the best in the experimental category. It's all in the storytelling, mate.

The already record-breaking in amount of awards-winning Tesco's Homeplus was also dubbed digital campaign of the year.

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