The 2006 Radio Mercury Award Winners are up and the grand prize of $100,000 goes to the hilarious read of a failed night at a Japanese restaurant by DeVito/Verdi for the National Thoroughbred Racing Association.
You can listen to the winner "Sushi" by clicking here. Good stuff!
So the old make-something-sound-like-a-horse-race shtick still won someone 100 grand, eh.
I don't know what to make of the fact that some campaigns keep on winning (like this one). Real american heroes pulled a hat trick. Does this mean there's no other great radio ads? Or do they not enter? I still think the sushi one was funny tho.
Yeah, it's really hard to believe that this is the best radio of 2005. For a shot at 100k alone it's worth snatching up all the radio briefs you can find.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by donating via Paypal. Adland® works best in Brave browser