//** * * */

The Ad-Busting Brain

Study shows that some words used in consumer branding only dig so deep into the brain.

Harvard University and University of Michigan researchers used functional magnetic resonance imaging (fMRI) on 20 test subjects to find out how the human brain reacts to certain adjectives applied to people and familiar products. It seems the human brain doesn't believe the brand personality used in many ads.

The finding indicates that the anthropomorphizing of brands often used in commercials isn't humanizing a product, and thus, the ad is falling on deaf ears.

The Ad-Busting Brain

Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.