In this weeks ad chat we catch up with Vegas-tripping Executive Creative Director of RR Partners, Arnie DiGeorge - who fesses up to leaving the iron on in his @arnied twitter bio. He's burning down the house.
What's your favorite funny story about yourself?
I won a contest singing the old Miller High Life song in college (When it's time to relax). I guess that was my start in advertising.
What piece of art (movie, book, music, painting, etc) has influenced you most? How or why?
My favorite movie is Dr. Strangelove. Sometimes I think advertising is strategic lunacy. And that movie is smart, strategic lunacy. One of my favorite quotes ever -- President Merkin Muffley: Gentlemen, you can't fight in here! This is the War Room.
Who was your favorite mentor and why?
I never really thought I had a mentor. Everyone I've every worked with has taught me something. Sometimes it's what not to do. I will say this... I always wanted to write like Woody Allen. But he has spent very little time with me over the years.
What's one thing that excites you about the future of advertising?
It isn't figured out. It's wide open. I see a lot of smart young people trying to get jobs in Social at agencies. Since it's new and most agencies aren't clear on what it takes yet, it's much harder to blow the interview.
If you could meet with anyone in history (dead or alive), who would it be and why?
Frank Sinatra, Dean Martin and Sammy Davis for dinner, drinks and more drinks. Life isn't all about work. Some play is good.
What’s your favorite website/blog, and why?
I follow hundreds of blogs on my Google Reader so it is tough to pick one. Love https://grainedit.com because even though I am a writer, I love great design. I also spend a lot of time on https://www.theworldsbestever.com and https://www.selectism.com
What campaign or project are you most proud of?
Chinchilli Day, It's a cultural obligation and we blew things up.
Who is your advertising hero and why?
A smart client. Without a client who wants to do great work, you have no great work.
Tell us one of the things on your bucket list.
Wine Tours of Tuscany and France.
What piece of advice do you wish someone had told you when you were starting out?
Move out of your comfort zone at every opportunity.