More of the Adland Roundup for 2003. Enjoy.
Good ads gone bad
As most of us know, a great concept can end up being horrid after rounds of changes, too many cooks in the proverbial kitchen, and the slow erosion of the elements that made it great. This category gives props to the ads that ended up terrible or watered down, but most likely started out as a strong concept.
Ads that shouldn't have been banned
People with too much time on their hands tend to feel like it's their duty to complain about things. Some of the times they actually do have a point. But a good part of the time, their complaints are inane and pretty much waste the time of the ASA and other ad standards groups. Sometimes it seems that these groups kowtow to the masses, even if a small number of complaints are made.
Ads that should have been banned
Amazing what gets past the eyes of the complaining masses. Sometimes an ad will slip past that has questionable or offensive material.
Most bizarre ad
General weirdness running amok in adland.
Most Innovative ad
New stuff taking the biz in wonderful directions.
New ideas that are strange and make us laugh.
Some of the best of this newish ad media.
Most overrated ad
The ads that got great press coverage, even though it really wasn't all that great.
Most underrated ad
Some amazing ads slip under the radar.
Best new tagline
New taglines that have the potential to become classics.
Worst new tagline
These brands should have stuck with their old taglines if they couldn't have thought of something better
Best "Switch" parody of the year
Apple parodies and spoofs have become the rage lately.
Best of Badland
Paying homage one of the nicest forms of flattery.
Worst of Badland
Stealing ideas. Taking concepts straight from the rags, trade press, and award books.
Most popular adland links out of the year
We love links, some links were loved more than others.
Best new adgrunt of the year
Just what it says above.
adlove - Your posting load of quality articles, especially during the middle of the night due to your connection, wins you best new adgrunt of 2003, and extra super adgrunt juice.
The score as it stands right now when this article is posted.
Top Read of 2003
1. viewed 97933 times flirt, squirt and sex sells?
2. viewed 38134 times Gucci's hairy ad
3. viewed 26951 times CBS -Victoria's Secret Fashion Show 2003 Print Ad
4. viewed 25438 times Trojan Games: Masters of the precision vault
5. viewed 23911 times A Wrench in the Cog
6. viewed 16514 times British Honda Accord Spot
7. viewed16291 times Sloggi has gone one pole too far.
8. viewed 15092 times Don't jump - revisited
9. viewed 14324 times Nokia Says Nope, That Kitty Bashing Spot Ain't Ours
10. viewed 13825 times Puma - H-Street/Jamaica (2003) Print Ad (US)
Top Commented during 2003
1. 32 comments flirt, squirt and sex sells?
2. 28 comments British Honda Accord Spot
3. 27 comments Gucci's hairy ad
4. 22 comments Sassoon files suit against P&G
5. 16 comments Miller Lite - Maxim Lite (2003) Print Ad (US)
5. 16 comments Britney all day and all of the night.
5. 16 comments Revolve - the New Testament as teen mag.
6. 15 comments Bush in 30 seconds
7. 14 comments lobsters pale by comparison.
8. 13 comments Heidi looks like a stripper?
8. 13 comments Who the *explitive deleted* is Ted?
9. 12 comments Truth Flies and advertising.
9. 12 comments UPDATED - Molson Canadian gets in touch with its f...
9. 12 comments x-tra read all about the x-fever
9. 12 comments Puma - H-Street/Jamaica (2003) Print Ad (US)
9. 12 comments "Rebirth" Playstation poster Grand Prix winner
10. 11 comments Nokia Says Nope, That Kitty Bashing Spot Ain't Ours
10. 11 comments Adman proposes via a full page ad
Can't get enough of those numbers? Check the Adland year Roundup of the best and worst rated ads.
Rating is on, all adgrunts can rock the vote by giving 5's to the best commercials and 1's to those that really are painfully bad.