Adopt a pet this christmas....

At this time of year, the SPCA are being inundated with animals that need rehousing. Hoping to convince people to adopt is this viral campaign from the SPCA Auckland, two films for cat and dog lovers - Play Street and Play park. I wonder if it's wise to compare the furry critters to homeless humans like that, god knows that nobody cares about them.

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Anonymous Adgrunt's picture
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LPikon's picture

nice work - not withstanding the other very real issue raised by Dabitch regarding the risk of comparing the poor wee animals to the other unsavoury (and 'un-cute') reality of homeless people in our communities.......... funny how they are also ignored by the public as well.........

My only other comment as a Kiwi living in NZ is....."Scamtastic!" - I may be being totally uncharitable, but I find it strange that the first time I've ever seen these ads / TVCs is here on Adland......... mind you, it is time for submissions in Clios, One Show, D&AD etc..............

Jeez, perhaps I really am becoming cynical in my old age!