Ads copy art #356 - Harvey Nichols Wolves vs "Head On"

Cai Guo-Qiang: Head On could be seen at Deutsche Guggenheim, 2006 : link.
Head On concept:

With few wolves scattered in the front gallery, all ninety-nine wolves run, gallop, and jump toward the far end of the exhibition hall, where a wall stands. The bravery of the wolves is met head on by the unyielding wall. As the leading wolves go down, many more follow with force and determination. As those in the front fall and pile up, those behind take up their positions.

Meanwhile the Harvey Nichols "sale" ad called wolves created by Y&R Dubai won a Bronze Lion in Cannes this summer.

Omg I forgot, Hat tip Joelapompe, the Badlander-ninja. Wanna see twin ads? He's got'em.

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
joelapompe's picture

There is a great article (6 pages!) in the latest issue of french magazine "Beaux Arts" nammed "When ads are inspired by art" (or something like that), and they show this particular example. I took a caption :
I really recommand it if you speak french.

Dabitch's picture

I bought "Flushed away" for the wee one the other day and almost choked on my popcorn when they freeze the ninja-frogs to the same position as the wolves in the final fight scene. Very funny.

Louai Alasfahani's picture

NIce catch ;) BTW i love your blog