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AdVent - best horrible line wins!

We've all been there, when your client or boss says something incredibly stupid in he heat of the moment.
Lines like "What's the latest I can approve this and still have it ASAP?". Classics like "Perfect! See changes." and such - well Jim from Coudal.com and myself want you to AdVent!
Tell us the stupidest lines you've ever heard, and get a chance to win a 20pack from Jewelboxing, the professional-grade, short-run DVD/CD packaging system.

Best two stupidest lines win a 20pack from Jewelboxing- so you can make a great looking send-off portfolio or reel and get the heck out of that agency. ;)

The best (of the worst!) two lines will be judged by Jim Coudal and Myself on the 9th of Feb - That's Monday in two weeks folks. Get your advent on and tell us what the stupidest thing you ever heard was. To participate, simply leave a comment with the lines. I'll email the chosen two, make you sure to check your mail on Monday the 9th.

Everyone wins, as everyone who enters will receive something!

Anonymous Adgrunt's picture
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michielk's picture

AD (me): "It's not a space, it's a gap."

If art directors can't laugh at themselves, who can they laugh at? I mean other than clients, CDs and AEs.

claymore's picture

LOL. The mystery of el facsimile machino was more widespread that you might think. Back in the mid 90s, I worked the graveyard shift at Kinko's to supplement my meager freelance income (and work on my projects during the night, since I didn't own a computer at the time - hey, it was North Dakota). My favorite two incidents were 1) the bloke who wanted to send his fax double-sided to save on the transmission charge, and 2) the marketing graduate who insisted that I send her resume so that it would come out on the other side on resume paper (recycled grey cotten linen, if I remember correctly).

And while I'm at it, off-topic and all, you couldn't help but love the old school Kinko's customers who wanted their originals mimeographed, correlated, duplexed, dittoed, or insisted that I give them the carbons from the copy process, for security purposes. Oy.

alex's picture

Just back from a meeting, where the following exchange occured:

AE: I'm not quite happy with the design. Could you tweak it a bit for me?
Me: In what way?
AE: I think it should look more corporate.
Me: But they haven't got a corporate syle yet.
AE: I know that.
Me: So what do you mean?
AE: It needs to look more corporate.
Me: In what way?
AE: You know. Clean and corporate.
Me: Clean? You think this looks dirty?
AE: Now you're being difficult. It needs to look clean and corporate.
Me: When you say 'clean' what are you seeing in your mind?
AE: White space.
Me: Right. So by 'clean' you mean you want more white space. Okay, can we cut the copy down?
AE: No.
Me: Drop the point size?
AE: No. They want it in 10pt.
Me: Then I can't give you more white space.
AE: But that's what I want. It needs to be cleaner and more corporate. Why don't you try using a sans serif font for the copy? That might make it more coporate.

etc....

Robblink's picture

Boss: (frustrated after a few unsuccessful tries) How do I use this fax machine?
Me: You have to press "9" before the fax number to dial out and you place the fax face down in the machine.
Boss: Yeah, I knew all that. I just wanted to be 100% sure.

Andreas-Udd's picture

This thread makes me laugh, then cry, then cry with laughter. Is it the most commented post ever?

Dabitch's picture

Yep, it holds the current record with seventyfour, er.. seventysix comments.

Toste's picture

Laughing

TruthInAdvertising's picture

Seventy-EIGHT!

Dabitch's picture

Officially the thread that never dies, I gather.

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