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Advertising on money - soon illegal in Sweden

Advertising on money, something that GoGorilla did earlier this year for Traffic in the US, and FlyMe did in Sweden, will soon be illegal and companies like MoneymarketingMedia will have to find new spaces to exploit for ads. Actually it already is illegal to deface coins and bills in most countries, including Sweden, but after the FlyMe campaign earlier this year Sweden's National Bank decided to word a new law more sharply to prevent any 'loopholes'. Sweden's commerce group are very positive to the idea and have already asked all their members not to accept any "ad-coins" in shops. The National bank hopes the new law will be in effect January 1 2005, MoneyMarketingMedia are critical of the idea of a new law which they think is "vague and unnecessary" and are protesting it, of course.

The image is the best example of a coin-ad that we know of - here advertising on a coin makes sense. If there's something I can't stand it's ideas in "new media" just for the sake of it.

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Anonymous Adgrunt's picture
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deeped's picture

I haven't researched the topic but I wonder if the Reichbank (should be pronounced in a Hollywood-German accent ;)) are going to forbid everything that involves money and scribbling? Then there are stopped to write down telephone-numbers and stuff.

Is there any example on doing real guerillamarketing, scribble an ad on bills... that would be fun :)

Dabitch's picture

scribbling on bills is already verboten (to continue the bad Hollywood German accent thing). There's some law against defacing the poor old King (on coins and etcetera) and yet another that forbids writing and/or tearing bills apart (and then taping it back together), as it "retires" the crisp clean bill early and thus, costs the Reichbank money (and in the end, us taxpayers). Too many scribbles or pieces of tape and the bill is void and will not be accepted by banks, so careful how many phonenumbers you write down. ;)

Dabitch's picture

This little marketing-ploy reminded me of that site called WheresGeorge.com, where you can track your one-dollar bills and see where they go after you use them. A complete waste of time but kind of fun. ;)

deeped's picture

The same idea where on in Sweden a couple of years ago.