The two Swedish telco's 3 and Tele2.Comviq are involved in an adwar. It started with Tele2.Comviqs "We got small bills/Bills" where the concept is that a bill is "Bill", either a big and mean man or small and friendly guy.
The pioneering company in 3G, "3" was little annoyed and did their own campaign: "Little Bill has lied again" and used another little person actor to portray little Bill, this time he spends the entire ad writing on the blackboard "50 öre does not mean 0 krona" a thousand times like Bart in the Simpsons. Tele2.Comviq's claim in the latest little Bill ad is that you can make calls for 0 krona a minute - alas, the small print states that each minute costs 50 öre in startup costs.
I find it really amusing. It is like a homage to the Avis vs Hertz-campaign - a war that created some of the best ads ever made.
Headline: "Little Bill has lied again"
a few examples from the beginning of the "little Bill" campaign:
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