Take a look at the new Amazon Theater.
Come witness the future of entertainment media. Don't pay too much attention to the content of these short films, unless it is to notice the (sometimes painfully obvious) product placement.
So what is so exciting about these mediocre productions? Just wait for the credits. Here, products finally take their rightful places alongside actors as characters in the cast. Actors' names are hotlinked to their imdb pages and each product, harnessed with monikers such as "Orange Boy's Shades," is linked to its Amazon page. Roll over a name, and the list pauses.
This could be the future of TiVo, cable and DVD. The only thing that would be better is if you could actually click on the products as they are shown in the film. The show would pause, with enough time for you to complete your transaction and the show would begin again. Tying this in with a delivery service, such as Kozmo.com (R.I.P.), which would serve the impulse buyers and food industry sponsors. You could feasibly see a pizza in, say the Teenage Mutant Ninja Turtles movie, click, pause, purchase, and have them deliver it before the final credits roll. There are more possibilities to be sure, and that's pretty extreme, but the technology is out there...what do you guys think?