Looks like Dubai is becoming the creative center of the middle east - now even DAY Creative Business Partners are opening offices there.
From the new location, the company services major advertising, integrated design, interiors and packaging projects throughout the Middle East & Africa (MEA) region. DAY Dubai launches with it’s first client - Sudan’s largest privately-owned company, The DAL Group.
Established in Amsterdam in 2006, DAY combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development. A cross between management consultancy, brand consultancy, advertising agency and design bureau, DAY services international clients, including Bugaboo, The Van Gogh Museum, Ziggo, Nike and Orange.
The DAL Group, Sudan's largest and most diversified privately-owned company, has appointed DAY as preferred supplier in all aspects of brand and management consultancy.
Operating across consumer, industrial, agricultural and property development sectors, the DAL Group is the exclusive bottler and distributor for Coca-Cola (DAL Food Industries Co. Ltd.), has the largest and most advanced mills in the Sudan (SAYGA Flour Mills), is the exclusive distributor for both the Mitsubishi Motors Company and Mercedes-Benz (DAL Motors Company), and is the leading producer of dairy products in Sudan (Blue Nile Dairy Company Ltd.)
DAY Dubai’s Managing Director, Dennis de Rond, said:
“Our relationship with the DAL Group has been developing over a number of years. This is a major heavy-weight client for any agency, and DAY is honored to be selected as preferred supplier. The DAL Group operates throughout the region as a leader in its field, with a strong vision for business development and regeneration. There are a wealth of projects to get our teeth into as we establish and grow our Dubai office.”
Working from both Amsterdam and Dubai offices, DAL Group projects are headed up by Strategy Partner Dennis de Rond, Creative Partner Gesina Roters, and Managing Partner Louk de Sevaux, with Omer Elmaien (account director) and David Verburg (designer).