Yahoo biz! reports that Levi's are suffering from banned ad syndrome this week. Last night Levi's decided to pull the ad where a woman riding on horseback jumps over a train.
Operation Lifesaver teamed with its highway and rail safety partners to petition Levi Wednesday to remove the ad because it could encourage risky behavior around trains.
"We work with our safety community daily to prevent the dangerous, illegal and all-too-often tragic activity of playing on railroad tracks, while producing and distributing our own 'Take Safety to Heart' public service campaigns ," Edwards said. "But the images people see in millions of dollars of well-produced, glossy advertisements speak volumes more than we ever will. That's why we take advertising so seriously."