This week is fashion week in Milan, the terribly hip are attending parties and Diesel is throwing their own party tonight to celebrate ten years of great ads and great clothes.
So how is that pitch going then?
Well, the six agencies pitching are back down to five agencies....
Stockholm ad agency Paradiset isn't even putting up a fight but has actually declined to participate in the pitch of the Diesel account.
The other agencies were all briefed this week, and the third mystery London agency has been confirmed by Diesel to be Lowe Howard Spink - better known right now as the "agency of the year" in London. My my, the world is full of surprises isn't it?