sandeepmakam reckons that these BBC "corner" ads, are a bit like these Ariel Street corner ads, where the you need whole picture to see what is going on.
I wonder, when did billboards start covering corners? What next? We got roofbillboards, floorbillboards and doorbillaboards already.
Same media idea, but different executions. As long as the reasons for using both sides are distinct, I wouldn't condemn. But the campaign about two unlikely people walking toward each other sounds awfully close to this Ariel idea.
About 8 9 10 years ago Labatt Blue did print/outdoor in Canada showing interesting character A walking down one street toward a corner about to run into interesting character B coming down the other. No I can't remember any of 'em.
Exactly. It's been done before because this is just a simple media solution. The creativity is in how it's used. So I don’t feel necessarily inclined to call it a badlander...
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