Bad pun gets ad pulled off air for being racist.

ibnlive reports that an ad for the Royal Automobile Association (RAA) has been withdrawn after nine months of airing as the Advertising Standards Board adjudged it to be racist.

In the ''Which deli?'' commercial, someone in Australia is seen calling their car help company, and get connected to a call centre operator based in New Delhi. The Delhi operatar misunderstands the callers report about an accident outside his local deli, unhelpfully suggests that they catch up 'for a curry and a pappadum'' in New Delhi instead.

The terrible pun commercial was quite popular with viewers according to research, but the Ad board upheld the complain stating that 'the advertisement, by emphasising the Indian race and location of the operator in connection with a portrayal of poor service, with a depiction of material, vilified Indian call centre operators.''

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
kurtberengeiger's picture

I'd like to see this spot. Link please...