The Battle ofthe ad blogs, sponsored by Jewelboxing and pixiesdiscs got pretty heated. Ambush attacks and all! Now that the dust has settled, I can show you what went on. Whats an award without a little controversy?
I'm not to type to play with my cards hidden (I truly suck at poker), I'll show you what the logs revealed. Yes, as some suspected, and many alerted me to, a few people were cheating best they could. Lets not assume that it was on the blog-owners suggestion, it might just have been overzelous fans. Okay? I'd hate it if people got mad at each other for this. Though yes I know, in love and (blog)wars.... ;)
First let me apologise for buying a shoddy script that did not do as advertised. [EDIT: "As advertised" means that the script should not have allowed for more than one vote per IP# - it seemed that this only worked when it wanted to. Some people could not vote twice from the same IP#, others could vote as many times as they liked!] Me of all people should know better than to listen to the sell-spiel. Next year I will build a better mousetrap myself.
1) Some IP-numbers actually has managed to vote more than once on the same question, up to 75 times actually, it will be reduced to one vote (per ip# and Q) as announced in the rules.
2) People have been using "anonymizers" (or other IP hiding software) plenty to vote, these votes will be annulled.
When I grepped around the log I found disturbing digits like these - The first digit is how many times, the second digits are IP#, and the third which question they voted for.
75 18.104.22.168 question1
61 22.214.171.124 question16
61 126.96.36.199 question2
60 188.8.131.52 question17
55 184.108.40.206 question6
37 220.127.116.11 question6
35 18.104.22.168 question6
33 22.214.171.124 question1
31 81.308.267.306 question5
31 126.96.36.199 question1
31 188.8.131.52 question2
31 184.108.40.206 question6
30 220.127.116.11 question6
29 18.104.22.168 question6
27 22.214.171.124 question1
18 126.96.36.199 question4
18 188.8.131.52 question4
18 184.108.40.206 question4
etcetera and so on. In plain English it means that someone voted 75 times on question one, someone else voted 31 times on question five. And so on.
Plus, there were the anon people - almost 200 votes from no IP at all (that is, people were using anonymizers when voting). Well, that won't do, so I set about removing these one by one. Now, you may compare and contrast - but don't jump to conclusions! Remember the Ameriquest ads! It can very well be a case of offices sharing the same IP# on several computers, and fans "just trying to help".
Category #1 Best international blog.
The vote before cleaning up.
The vote after cleanup.
Clear winner despite overzelous voting for a bunch of the contenders here ADVERTKA the Russian ad community at livejournal. Congratulations!
Best Ad-Porn Blog - showing a lot of images
Brainstorm9 still wins, no suprise there really. Ever notice how one advertising image on Brainstorm9 soon appears all over the web? I have.
Best General Ad Commentary
Ernie Schenk calls this winning. ;)
Best Ad Commentary not from the United States
Now, the kiwi's and kids from Oz might hate me for this, but it wouldn't have happened had someone not decided to cheat. The result goes from Campaignbrief (great mag by the way) winning to Adverblog winning after cleaning up. Adverblog's Martina wins a well deserved victory after many years of blogging away. Better luck next year down under.
Best Commercial Ad Blog
Ok, clearly some ballot-stuffing going on here too, but it didn't change the outcome. Adrants wins this round.
Best Ad Agency Ad Blog
Wow! Well you know how fiercly ad agencies want to compete, this one was a mess. After an early lead for Influx Insights other agency blogs suddenly gained on them. Could be a case of ad agencies having the same IP all over that made so many votes in this category come from the same IP#, to the same nominee, so often - which I cleaned up.
Still, after all that cleaning IdeaMill goes home with the prize.
Best Planner/Theorists Blog
Well, no difference there, and I bet nobody is suprised, for all your planning wisdom needs check out Russel Davies who wins this year. Ths doesn't mean that the others aren't very interesting blogs too, they are!
Best School Ad Blog
These students haven't learned how to be weasly and cheat yet. ;) At least, not that much - still clear winner is Rm 116! Congrats!
Best Design Discussion Blog
Proof that the most honest people in advertising are the designers? Design Observer, a very enjoyable blog, wins the popular vote in this crowd of very good design blogs, many of which I admire. Kudos. The community of Design Observer deserves to pat themselves on the back as their comments are often just as interesting as the posts, and their votes secured the win!
Best Typography Blog
No suprise here, the exellent Typographica takes top honor. Personally, I was rooting for Mark Simonson's notebook, but I do love Typographica as well, where there is a bigger crowd so they do deserve the popular vote. And hey, no real cheating going on, it must be a designer thing. ;)
Best Marketing Blog
Being Reasonable has no trouble at all winning top honor here. Congrats!
Best PR Blog
Best Viral Blog
Best Inspiration Blogs
A neck to neck race was going on here that I luved watching, but not all votes were by the rules. :(
Stil, the outcome didn't change one iota - PFSK wins this round, with the always interesting Creative Post nipping on their heels.
Best Online/Interactive Blogs
Bannerblog beats them all! Australia can be proud. ;)
Best Topical Blogs
The hardest category to compete in as to topics vary so much. There is nothing else quite like the Trademark blog, or as adbusty but not as Stay Free. The winner is Snark Hunting, it too a rare blog breed, with Brand Noise a close second. Congratulations to Snark Hunting and all the contenders.
All winners will be notified , and they bring home a tank tee, showing their status as #1 Ad Blog 2006 which I hope to see on them. If you wear it and snap a shot I promise I'll publish it. But that's not all, they also get the ace Pixies live CD from Pixiesdisc and a funky looking badge for their blog.
The most votes overall was clearly won by Advertka, who also gets a 100-pack of jewelboxings from Jewelboxing. Wonder if the whole community will share it? :)
To all the battlers, busted up and bruised, don't be sad if you didn't win top honor this year, there is always the next year. Categories might change, and the script counting votes most certainly will. See you all again then!
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