British (un)creativity?

"Why our agencies go to the ends of the earth in search of creativity?"

Until quite recently, five of the UK's biggest ad agencies had creative supremos who hailed from the ends of the earth: Dave Alberts at Grey; Matthew Bull at Lowe; Matt Eastwood at M&C Saatchi; Tony Granger at Saatchi & Saatchi (S&S) and Malcolm Poynton at Ogilvy. Alberts and Eastwood are Australians and Poynton's a Kiwi , while Bull and Granger come from South Africa. Why is it that an incredibly high percentage of Britain's leading ad agencies feel the need to go halfway around the world to find creative management?


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Anonymous Adgrunt's picture
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