Calvin Klein still not getting it - sex does not sell, but they do try.

In an effort to break all possible taboos CK depicts a female model engaging in what looks like tossing a male models salad - or assmunching if you prefer - on a huge billboard at Lafayette street NYC. A shot of the (yawn) risque poster can be seen in all it's glory here at Metroblogging NYC **Update link corrected. Or go to researcher instead.

The CK admen and women might have missed the news that Sex does not sell according to Headlightvisions report conducted on CKS (presumed) target - the youth market. The D-Code 'offers insight into the driving themes that lie behind current and emerging youth trends' report 'discovered' that sexually explicit images in advertising doesn't brand anything (du'h! File under "obvious"), and bores the young creative consumers that CK want to attract. Hat tip to researcher who's not in the target market. ;)

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