Campari Red Passion Campaign

Campari seems to launch a new product on the 23rd of November accompanied by a Viral Marketing campaign called "Red Passion".

Part of the campaign - becoming the basic viral campaign seeding channels - a , , , microsite and a second microsite.

see more beautiful photos on flickr

The are very professional and the microsite provides some flash interaction. Holding back the actual information about the advertised product makes people curious to find out what's behind that campaign and it seems to work ...

More at my blog or the above mentioned links.

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