Citroen brings back the Transformer in new ad

The well-spoofed (and awarded) Citroen Transformer robot will be back in a new spot said to break June 5th. Instead of the rooftop setting from before, the new ad shows the 'bot on ice, skating on a pond. Music in the ad is The Egg's 'Walking Away.' Nicky Gooch, coach of the British Olympic speed-skating team, helped create the animation for the robot via motion capture. See the original here.

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Anonymous Adgrunt's picture
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AnonymousCoward's picture

Has it cropped up anywhere yet? I want my electro robots... on ICE!

caffeinegoddess's picture

So far only on youtube...here.

AnonymousCoward's picture

Silly me, I had only searched YouTube for Citroen, and not C4.

AnonymousCoward's picture

There has to be a 60 second version. This is kinda sucky. No time for build.

caffeinegoddess's picture

hehe. The citroen site still has the original up (or did when I last looked a couple days ago)...hopefully they will put this new one up there. Or maybe one of the production co's or the agency responsible will send it in. :)

AnonymousCoward's picture

A reader on my blog had something amusing to say about this ad, "I prefer the original RoboCarWorkout: Electric Boogaloo version. It has less decepticon cum evil robocop look. It's the red eyes. I don't want to be in a car that's going to transform and crush me out of spite."

Dabitch's picture

that makes sense. ;)

aiiobo's picture

WHY do some advertisers insist on trying to repeat the success of an ad that, lets face it, got popular by pure fluke? It won't work a second time no matter how much money ypu throw at it. Rating 1.

AnonymousCoward's picture

Ok, I found a 40 Second one. And you know what? The lumberjack makes all the difference. I wonder still if there's a 60?

AnonymousCoward's picture

Oh yeah, and here's the URL: http://www.youtube.com/watch?v=Ithi9tGKV-Y