Coke's Dasani launch in the uk isn't going well. As soon as the Sun and other tabloids knew that the "super pure" Dasani bottled water is purified British tap water they ridiculed the drink, the Sun labelled it "the real sting", it was also reported in the Herald and the Scotsman. Coke has now hired Lexis PR to start a recovery strategy before Dasani goes down the drain.
image from this article : Pissin' in the great outdoors for fun and profit.
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