The Guardian reports that Guinness is looking into how they can revive old popular ad campaigns for the black brew, now for the extra cold version. Commercials like Surfer, the "Pure Genius" campaign with Rutger Hauer, and ads from the "Not everything in Black and White makes sense" will be redone, new versions of old ads if if you will, by Abbott Mead Vickers BBDO.
"There are a number of executions that we are working on for a summer campaign backing Guinness Extra Cold. The ads will reflect the idea that it is still Guinness, but it is just colder.
"What we have explored is taking famous icons from past ads and giving them a cold twist, but nothing has been finalised."
We hope the poor surfer doesn't freeze to death.....